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Benefit of our affiliation with Christies International



TREC holds its affiliation with Christie’s International Real Estate (CIRE) in the highest regard and continuously utilizes the many resources and avenues an affiliation of this caliber affords. In doing so, TREC is able to make every client/broker experience that much better and that much more effective. After all, both TREC and CIRE believe that elegant homes deserve elegant showcases. Through CIRE’s intensive and exclusive advertising system, property sellers are granted supreme exposure on an international basis, while buyers are made privy to the highest standards of properties available in the world.  Each year, Christie’s International Real Estate hosts an annual conference, a highly successful work meeting that sets the stage for objectives in the year ahead.  Focal points discussed at this annual event are branding strategies, web-based marketing approaches, and techniques in successfully targeting luxury consumers around the world.  

Christie’s is the only real estate network wholly owned by a market-leading fine art auction house. It was founded in 1995 and boasts the largest network of real estate brokers dedicated to marketing and selling important properties. Today, CIRE is comprised of more than 900 real estate offices and approximately 25,000 sales associates in 40+ countries. The combined annual sales volume of all affiliate real estate companies is approximately $80 billion.  The network is uniquely positioned to follow the footprint of its parent company, Christie’s, into the growing markets of the Middle East, Russia, and China, as well as established economies across the world, most notably North and South America and Europe. The values that distinguish Christie’s—commitment, expertise, integrity, discretion, and five-star customer service—are likewise embedded in the company’s luxury residential property specialists.

CIRE takes pride in maintaining its high-end level of service in the luxury real estate market and the company has strict rules, which all who are affiliated must adhere to.
Only brokers who have a leading market share, meet strict standards of service excellence, and demonstrate proven records of success in handling distinctive properties can become affiliated brokers and utilize the well-known and highly respected Christie’s International Real Estate brand. Some important facts regarding the CIRE name versus the branded competitor are:

  • The CIRE network includes 25,000 agents at 920 offices, versus the branded competitor’s 12,000 agents at 500 offices
  • CIRE governs the brokerages with which it is affiliated; its branded competitor does not govern which brokerages are canopied under its name, as brokerages are able to purchase their affiliation status
  • Based on regional market prices, CIRE limits which listings can be advertised under its banner, while the branded competitor does not


The company’s marketing power includes:

Christie’s International Real Estate Website, a highly interactive and user-friendly digital forum where properties can be easily posted and frequently updated. The site,  www.christiesrealestate.com, is seen by more than 50,000 visitors monthly and according to CIRE, more than one billion people make the internet an important part of their consumer experience, including more than 80% who are searching for a new home.

Christie’s International Real Estate Magazine, a newly-redesigned luxury property and lifestylemagazine published four times a year. This award-winning flagship publication reaches approximately 1,000,000 readers annually and showcases fine homes and distinctive properties around the globe.  Now available as an iPad app!

The Christie’s International Real Estate Referral Network allows CIRE real estate brokers to refer clients to other CIRE affiliate brokers. This ensures a standard of professionalism and gives clients the confidence that their business matters will be attended to with the utmost level of meticulous service.

Cooperative Advertising Program, allows qualified advertisements in Christie’s International Real Estate magazine eligibility for added exposure in targeted, high-distribution newspapers and magazines.


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Dan Henschel
Telluride Real Estate Corporation
567 Mountain Village Blvd. Suite 106A
Telluride;  CO;  81435

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